News
Atlantic Media Company Hires Zach Seward to New Digital Global Business Brand
Atlantic Media Company President Justin B. Smith announced today that Zach Seward will be joining the company as a senior editor for its new global business brand, which will launch later this year.
MPA Daily News Roundup
In today's news: Television-branded magazines; Spin and the revival of the music mag; interview tips from The Atlantic's James Fallows; and more.
Inside the Digitizing of 90 Years of Foreign Policy Analysis
Inside the Digitizing of 90 Years of Foreign Policy Analysis
Tech Media Company IDG Forms Consumer & SMB Division
Jason Snell Promoted to Senior VP/Editorial Director at IDG Consumer & SMB
Good Housekeeping Reports on Unregulated Chemicals That May Be in Tap Water
Magazine partners with the University of Arizona for first-ever test of water filters.
AFAR Media Reinvents the Travel App
A departure from traditional travel/photo-sharing tools, AFAR has tapped into the power of community and the network by creating an app that ? in conjunction with the media company?s other platforms ? intuitively enables experiential travelers.
Atex Extends Its Latin American Presence with New Office in Colombia
Located in Bogotá, Colombia?s largest economic centre, the office is Atex?s second in Latin America and 19th worldwide.
Departures March/April ?international Style? Issue Is Up Double Digits in Ad Revenue and Paging
First Quarter Gains Follow Significant Ad Growth in 2011
Southern Living Announces Cross-Platform Partnership with CMT
The partnership will focus on cross-promotional opportunities surrounding the ?CMT Music Awards,? along with other programming and events throughout 2012.
Essence Kicks Off Fashion Week with ?Style 24/7? Event
ESSENCE Editor-in-chief Constance C.R. White will host an intimate breakfast called, ?Style 24/7? celebrating some of the top beauty and fashion enthusiasts and influencers in the industry.
Digital
Marketing Mix Modeling
New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.
Updated Category-Specific Fact Sheets
These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.
The Twenty Tweetable Truths About Magazines
Tweet and reTweet: 20 facts that showcase magazine vitality, 140 characters or less.
Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
New client-funded research shows magazines contribute most to ad outcomes and rank first in efficiency, according to updated findings from leading accountability research company Dynamic Logic. Magazines played a particularly prominent role at the key stages of brand favorability and purchase consideration/intent. The findings held true for both packaged goods and non-packaged goods products.
Misperceptions about Magazine Closings
Did you know that magazine closings are part of a normal lifecycle more closely aligned to the economy and advertiser demand than consumer demand? The latest MPA White Paper that puts closings into perspective and refutes some recent misperceptions.
White Paper Released - Consumers Value Magazines in their Media Mix
?Consumers still value magazines in their media mix. Do you?? White Paper. This piece explores 10 key indicators of the strength of magazines. Once you see third party research and media trends demonstrating consumer loyalty to magazines, you will certainly agree that magazines are a must-have medium for advertisers.
Glossary of Magazine Research Terminology
Glossary of Magazine Research Terminology
Research
New Corporate Website from Condé Nast Serves Clients and Consumers
Condé Nast took the wraps off a new website that offers the company's clients and consumers a much deeper and richer portrait of the company.
THE E.R.B.
A dedicated section on MPA?s website focusing exclusively on e-reading trends, analysis, statistics and devices, and how they impact magazine media. Latest Post: The 7 Key Takeaway for Magazines about NYT Story on Barnes & Noble
table@45ROCK Dinner Series - Photo Highlights
table@45ROCK 2012 launched this past Wednesday, January 25, 2012 with a lively conversation that focused on Navigation and Social Media. View photos from the dinner here.
Updates from CES
MPA's EVP/Digital Chris Kevorkian reports from the frontlines of the 2012 International CES in Las Vegas. Latest Update: The top four takeaways for publishers and their businesses.
?MPA Digital: Swipe? Conference Set for March 20
?MPA Digital: Swipe? is the premier conference for magazine media professionals spotlighting tablets, e-readers, apps and mobile devices.
MPA Releases Benchmark Magazine Mobile Media Study
"The Magazine Mobile Reader? is the first study to look exclusively at tablet and e-reader owners who consume digital magazines.
MPA Builds Comprehensive Digital Glossary of Terms and Definitions Related to Mobile Platforms
?The MPA Digital Glossary? is an aggregation of more than 350 words, phrases and acronyms pertaining to the technology and usage of mobile digital devices that offer magazine media content.
Personal Mobile Devices Guide
"Personal Mobile Devices: Tablets, E-Readers and Smartphones-Implications for Publishers and Advertisers." provides a thorough overview of the mobile marketplace and its implications for magazine brands, with relevant historical reference points, statistics, trends and predictions.
MPA Issues Comprehensive Guide to Tablets, E-Readers and Smartphones
This robust resource is essentially a guide that provides a thorough overview of the mobile marketplace and its implications for magazine brands.
MPA to Hold 2nd Social Media Summit for Magazines
MPA Digita: Social Media, a conference for social media practicioners from magazine media companies, is slated for December 7 in New York City.
Tech Blogs
Prospecting Up-sells with Behavioral Analytics
FMA Day: Can Apps Be Too Complicated?
Click-through Rates: The Metric for Missed Expectations
3,044 Reasons Why CTR is the Wrong Metric for Media Buying and Selling
How Readers Respond When a Magazine Goes Digital-Only
Moving Beyond the Click to Define Success with Brand Advertising
The Only Thing Worse Than a Fly-By?
Study Says Tablet, E-Reader Users Haven?t Given Up Print
Paywalls Versus Advertising? Why Not Both?
Counting Page Views? Don't Call It A Business Model
Technology
Getty Images Launches Content API
UBM Electronics? Datasheets.com Grows Traffic by 360 Percent
Real-Time Advertising Bidding Offers Publisher Control
HTML5: Assessing the Promise
mBLAST Expands Service Offerings
E-Commerce Spending Up to $50 Billion in Q42011
GfK MRI Launches Digital Ad Measuring Service
Mobile Action Codes Increased 439 Percent in Top 100 Mags Last Year
App Development Strategies for Small to Medium-Sized Publishers
Mediaspectrum?s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility
B2B Blog
Lead Generation to Brand Generation: From Chasing Customers to Creating Customers
Ziff Davis Enterprise, Brand Equity and Lead-Gen
The Brandividual, ?Problematic Neutrality? and the Emerging Editorial Model
Here's to Bigger, Better Growth
Notes on Ethics, Social Media and Ad Spending
The Magazine Industry's Top Young Innovators: A Call for Nominations
Special Preview: 2011 FOLIO: B-to-B CEO Survey
The New Paradigm: It's the Audience
Consumer Tech: Bad for Business
What's in a Name?
B2B
B-to-B Ad Network Breaks 1,000 Websites
Hanley Wood Hires ?President of Content? to Lead Digital-First Efforts
Reed Business Information?s Adjusted Operating Profit Spikes in 2011
Tom Florio Named Advanstar Fashion Group CEO
Lead Generation to Brand Generation: From Chasing Customers to Creating Customers
Outsourcing Marketing Functions For In-House Results
Weitzner Lays Out His Plan for Summit Business Media
Steve Weitzner Named Summit Business Media CEO
Atlantic Media?s Government Executive Revamps Digital Strategy, Website
ALM Relaunches Better Buildings Brand with a National Supplement
Consumer Blog
B&N Targets Kindle Fire With New Nook
On the Revival of a Suffering Genre: the Music Magazine
The FOLIO 40: A Call for Nominees
Report: Three Demand Media Founders Out
Twittifying SPIN
Consumer Mag Advertising Sputters in Second Half 2011
Hearst?s David Carey Calls for Aggressive Growth in 2012
Condé Nast Partners with HP for Print-On-Demand Content
A Sad Goodbye to Borders
Magazines Expand Business Models With Marketing Services, E-Commerce?and Matchmaking
Consumer
B&N Targets Kindle Fire With New Nook
The Knot Expands Partnership with Teleflora Through Advertising, Custom Content
On the Revival of a Suffering Genre: the Music Magazine
Prometheus? Billboard and The Hollywood Reporter Sign On with AP
Southern Living Partners with CMT in Content Exchange
A Second Opinion
Runner?s World Sees Boom In Social Media
Conde Nast?s Domino Returns as a Special Issue
Consumer Magazines See Disappointing Second-Half 2011
The Bump and Mamasource.com Enter Content Partnership
FIPP Vital Guide Archive Feed
BostonGlobe.com: The future of Web design?
Paid content models: What?s working?
E-newsletters: A revenue powerhouse
The Web turns 20; does your website look that old?
The art of the (daily) deal
How publishers are using Google
How publishers' social media efforts are paying off
How to hire web developers
Hyperlocal profits: for magazines too
Tips for driving audience engagement
The Media Online
Back to the beginning of our dream
The Big Issue, all grown up
Destination Africa, where opportunities abound
Newspapers and youth to participate in My Dream Interview festival
Ads24 reveals power of community papers in Western Cape
Taking creativity out of the box to create a Creative Class
Marrying mobile and retail for all customers
Johannesburg to host TED2013 Worldwide Auditions
2012 PRISM Awards judges announced
Briefly?Evoque off on a road trip ? with a difference
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