Business to Business Publishing with Neil Hiscox
 In this latest episode of Magazines Canada’s magblast podcast, guest speaker Niel Hiscox, Vice President, Publishing at CLB Media Inc., discusses the rapid transition of business to business publishing into the digital space. Servicing the many and varied needs of business sector professionals, business media are evolving into 360º marketing providers, surrounding their audiences with print, online, mobile and event touch points. More than ever, business media are sought out as quality, timely content providers helping their diverse audiences become more successful in their spheres of interest.
Click here to view the full interview (recommended) or the condensed version.
Over the coming months, discover information from Canada’s media and magazine experts who will feed your professional need to know more about how magazine advertising works. Plus, each episode features links to additional information.
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