MPASA launches first-ever Media Summit in November 2010
 The Magazine Publishers’ Association of South Africa will launch South Africa’s first annual MPASA Media Summit this year.
The Media Summit, to be held on 11 November 2010 at the Cape Town International Convention Centre, will be an annual event on the publishing industry calendar and aims to bring local and international media industry leaders together. Representatives from the Business to Business, Customer and Consumer magazine sectors, as well as advertising, branding and media specialists, will be able to discuss and debate the challenges facing today’s rapidly evolving magazine landscape.
Jonathan Harris, chairman of the MPASA Media Summit Committee, says: “As a higly innovative industry facing new challenges, an event of this kind in South Africa is essential. I want to create a forum where the industry can come together and debate the most important and impactful issues and hopefully extract valuable strategic insights.”
Keynote speakers and panel discussions will cover a range of critical themes such as:
Advertising NEXT – Social networks, TV and Video, Broadband, Mobile, iPads, e-readers and games. We will look for a comprehensive understanding of what advertising over the next decade will look like and what the implications are for magazines.
A 21st Century Strategy for Magazines – As the media landscape changes, the debate around paid vs free, professional vs user-generated and the connection between offline and online continues. How will magazines not only adapt to survive but thrive over the next 20 years.
Journalism 2.0 – Technology and culture are changing fast and with them media organisations and the talent that generates content. As this content becomes increasingly more multi-channel, multi–media and multi-receptor, we investigate the implications for the way journalists think and write.
EVENT DETAILS:
MPASA Media Summit
Date: 11 November 2010
Time: 08h00 – 17h00
Bookings will open in July.
Watch this space for further information on panelists and the announcement of keynote speakers.
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