According to Leonora Redelinghuys, the divisional head of Touchlab, the
unit specifically set up to develop Media24's tablet applications, the
group is 'very aggressive in this space'.
CLEVELAND -- The 2012 Tabbies Call for Entries is now available at the
TABPI website (www.tabpi.org), allowing all b2b editors, publishers and
art directors the opportunity to have their best work judged by their
peers.
Media24 will launch the international news and fashion weekly, Grazia,
in South Africa later this year. This launch is the result of a
licensing agreement between Mondadori and Media24.
Marketing Mix Modeling New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.
Updated Category-Specific Fact Sheets
These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.
Research
THE E.R.B.
A dedicated section on MPA?s website focusing exclusively on e-reading trends, analysis, statistics and devices, and how they impact magazine media. Latest Post: The 7 Key Takeaway for Magazines about NYT Story on Barnes & Noble
