Marketing Legislation Seminaar & Workshop
As a marketer, brand manager or advertising agency you need to be aware of and understand all the legal requirements affecting the environment in which you operate. If you do not comply with these requirements, it is inevitable that you will not only damage your brand and company reputation, but will also harm the relationship with your customers.
Knowledge Resources is proud to once again, present the Marketing Legislation Seminar & Workshop, taking place on 22 – 23 June 2011 in Johannesburg.
The programme will include a workshop that will focus on the highly anticipated Consumer Protection Act that has now come into effect. The seminar will focus on important topics affecting marketing and advertising and will include in-depth discussions around each session.
PROGRAMME INCLUDES:
22 June 2011 - WORKSHOP ON THE CONSUMER PROTECTION ACT
(Facilitated by Charlie Teuteberg Kirk, Senior Partner, ROBERTSON TEUTEBERG KIRK ATTORNEYS)
This one-day workshop will provide a detailed overview of the Consumer Protection Act and will then focus specifically on the provisions relating to marketing and the various rights and obligations created by the Act from both the consumer and the supplier’s perspective.
By attending this workshop delegates will understand the impact on their business and will be able to identify where their business risks lie and what they can do to mitigate any such risks. It will include practical examples, interactive discussions and will also provide valuable resources on where to find access to additional information and assistance with CPA queries.
Contact us for a detailed outline of the workshop.
23 June 2011 – MARKETING LEGISLATION SEMINAR
We have invited top legal experts to participate in this highly interactive seminar. Delegates will be encouraged to ask their burning questions in order to make sense of how these regulations affect their specific industry and marketing strategy.
* Marketing on the Social Web - legal considerations for marketers
Paul Jacobson, Web and Digital Media Lawyer, web.tech.law
* Competition Act - understanding the act & a specific look at concerns that arise in the context of marketing & advertising
Louise du Plessis, Senior Associate (Economist): Competition Department, Edward Nathan Sonnenbergs
* Copyright: The basis of any marketing campaign
Hugh Melamowitz, Partner, Spoor & Fisher
* Marketing & Trade Marks – practical application of the legal framework
Darren Olivier, Partner & Head of Brand Enforcement Practice Area, Bowman Gilfillan
* The Advertising Standards Authority – The code of advertising practice
Corné Koch, Communications Manager, ASA
* Update on the Protection of Personal Information Bill
Speaker to be confirmed
WHO SHOULD ATTEND?
* Marketing Managers and Executives
* Brand Managers and Executives
* Advertising Agencies
* Brand and Marketing Consultancies
* Legal Advisors
* Small Business Owners
* Sales Managers
REGISTRATION FEES:
• Workshop only: Consumer Protection Act
22 June 2011
R4 100 (incl. VAT)
• Marketing Legislation Seminar only
23 June 2011
R4 500 (incl. VAT)
• Workshop & Seminar
22 – 23 June 2011
R7 950 (incl. VAT & R650 discount)
The above registration fees include lunch, refreshments, parking and seminar material.
SPECIAL OFFERS:
•Register three delegates and the fourth delegate attends FREE of charge!
• Special discount for registered NPOs, small businesses (30 or less employees) and full-time lecturers at universities/colleges/schools – contact us for more information!
For MORE INFORMATION, contact Maureen du Toit on email: maureen@knowres.co.za or 083 226 6657
To BOOK, contact Maxine Pretorius on email: maxine@knowres.co.za or 011 880 8540
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