MPA Daily News Roundup
In today's news: Controversial TIME, Newsweek issues fly off shelves; Newsweek's new photo Tumblr; GQ's Alan Richman roasted; and more.
Marketing Mix Modeling New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.